NICE TO MEET YOU!

About

I bring order to chaos through research and design. My design process is tributary to a strong intuition, a deep understanding of human mind, and a native drive to find the truth.

NOW

I've been taking computers apart since I was ten. I studied electronics with the goal of becoming a hardware engineer, but my focus turned to software. I started teaching myself design and cognitive science.

I write about design, cognitive science, and ethics in my newsletter and on Poiesis Magazine, a digital publication focused on the ethical responsibility of designers and the influence of technology on people's minds and behavior.

PAST

Poiesis Lab is the design and research laboratory I created to design brands and products worthy of existing. It's name is inspired by the greek word "poiesis", which means to bring in reality what didn't exist.

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