George Mihai is a designer with background in engineering and cognitive science. He combines design practice and academic research to design products which produce a positive systemic societal impact.
NOW
Poiesis Lab is my research and design lab that combines design, philosophy and psychology to reduce uncertainty for companies that care about their reputation and their positive systemic societal impact.
Poiesis Magazine is my newsletter on design, cognitive science, philosophy, and more. Discover how a philosophical theory from 17th century is correlated with social media, how linguistic is used to influence our choices or how adaptive user interfaces driven by AI influence the development of cognitive abilities and moral character.
PhD thesis analyses the negative impact of technology on the cognitive and moral impact of individuals using adaptive user interfaces.
Notes are the creative expression of the self sparked by randomly weird ideas blossomed from unconscious. These are raw thoughts written in Romanian language in one go with minimum editing.
COLLABORATED WITH:
EDUCATION
PhD in Philosophy (2026 - 2030)
Faculty of Philosophy, University of Bucharest
MA in Cognitive Science (2024 - 2026)
Faculty of Philosophy, University of Bucharest
· Thesys: Cognitive Centered Design: An ethical framework for fiduciary adaptive systems
· Advisor: Associate Profesor Constantin Vică, Faculty of Philosohpy, University of Bucharest
BS in Electronics and Telocommunication Engineering (2024 - 2026)
Faculty of Electronics, Telecommunication and Information Technology, University Politechnica Bucharest
· Thesys: Arduino-based smart home automation system
EXPERIENCE
Research and Design (2026 - Present)
· Researching how technology shapes attention, decisions, and well-being;
· Designing frameworks, systems, and design artifacts that reduce uncertainties for partners who design a brand, service, or product;
· Writing about the impact of technology on the personal and societal levels.
Product Design (2023 - 2026)
· Designing cross-product features to improve the interoperability across the application ecosystem in order to decrease the cognitive load for a user base that grew from 2M to over 9M within that period;
· Researching insights to identify features or product opportunities and reduce uncertainties while making product development decisions;
· Exploring speculative design opportunities to position MultiversX Labs at the frontier of innovation in the fintech, Web3, and AI industries;
· Creating the design system to increase the strategy time and decrease the execution time across development and design teams.
Product Design Lead (2020- 2021)
· Leading the design of cross-application features to reduce the cognitive load for partners using the low-code blockchain module.
· Improving the design system to increase time spent on strategy and to reduce time spent on execution for both development and design teams.
· Writing technical specifications for technical teams based on the needs of our partners.
Lead Product Design & Business Analyst (2018- 2020)
· Designing the 3-application ecosystem from scratch as part of a 2-person founding team;
· Leading discovery sessions with Finance, Logistics, Customer Care, and Sales to translate their operational workflows and business requirements into functional and technical specifications;
· Bridging business, technical, and user perspectives throughout the 0→1 product development process.
Business Analyst (2017- 2018)
NATO's Logistics Functional Services (LOG FS) project is the multi-application platform where NATO's partners across the globe manage their logistics, operations, and missions.
· Creating user stories, user journeys, and flow diagrams to translate abstract business requirements collected from NATO's management team into concrete technical specifications for our development and testing teams.
PAGES
CONTACT
SOCIAL
© 2026 George Mihai. All rights reserved.