HI, I'M GEORGE.
I bring order to chaos through research and design. My design process is tributary to a strong intuition, a deep understanding of human mind, and a native drive to find the truth.

The concept of poiesis sits at the center of my work. In ancient Greek, poiesis describes the act of bringing something into existence that did not exist before.
Whether I am designing products, writing essays, or building something, I am interested in the same question: How do people become what they are, and how do they shape the world in return?
I see creation and self-discovery as reflections of the same process. The creator shapes the work, while the work shapes the creator.
POIESIS LAB
Poiesis Lab is the design laboratory which helps brands and products to understand themselves through research and design.

It's name is inspired by the greek word "poiesis", which means to bring in reality what didn't exist.
POIESIS OF SELF
Private notes on self-creation, meaning and becoming. Short essays on the relationship between neurons and bytes.

Poiesis of self is the private place where I write about how we uncover, understand and develop ourselves in relationship with our craft, experiences and technology.
ROATA
Roata brings all romanian products and service in your pocket.

Roata's name is a word play. It means RO-A-TA, which came from Romania Ta. It's a tribute to make locals which produce goods and services visible to a larger audience.

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