I am a designer who thrive in environments with unclear problems, wrong assumptions, and unknown direction. Connecting ideas across disciplines to clarify ambiguous questions, reduce uncertainty and reduce the risks before investing in the wrong direction.
PRODUCT DESIGN
WEB3
2025
Reducing high-risk investment decisions through simple, clear and intuitive design
xExhance is a portfolio management application for people who wants to diversity their investment portfolio with digital assets. Managing more than $1B for milions of people, it's the most used tool built by MultiversX Labs.
PRODUCT DESIGN
WEB3
2025
Reducing confusion for responsible financiar people investing in high-risk markets
xMoney popularity faded due to the complex user experience. People using it complain that they can't find their deposits, can't manage their funds and most user flows were unintuitive. To make sense of the application complexity, I splitted it in small bits. After auditing it I identify the application missed important features
PRODUCT DESIGN
E-COMMERCE
2021
Opening a new revenue line for over 100.000 local merchants selling +1M products
I led the design and product strategy for the e-commerce platform. We launched it in 1 year and scaled it over the next 2 years to millions of products and 100,000+ customers, generating over $5M in revenue.
PRODUCT DESIGN
WEB3
2024
Reducing confusion for responsible financiar people investing in high-risk markets
In a world where randomly generated wallet addresses are hard to remember, we believed giving them a name would improve the experience of 9M+ people. While working for MultiversX Labs, I designed xName with the purpose of unifying IBANs, decentralized wallet addresses, and credit cards under a simple name. The idea was too ambitious for the regulations and technology we had in 2024, and the project was postponed.
CONCEPT, PRODUCT DESIGN
WEB3
2023
Enabling the creation of decentralized businesses for traditional ones
I designed a unified operating system that combines sales dashboards, digital collectible management, and membership systems. xFabric was meant to be an all-in-one platform for building a business in the decentralized economy.
SERVICE DESIGN
AVIATION
2026
Claryfing why the passangers feel stressed due to a fragmented brand identity
Oradea International Airport is the fastest-growing regional airport in Romania in 2025, handling a record 250.000 passengers.
The airport was rebuild in 2017 to optimize the logistics processes, increase the space and manage more flights. However, improving its functionality without creating a good experience causes stressed passengers, a bad reputation for the airport and a slower economic growth for the area it serves.
The project started with the goal to understant how passengers experiences the airport by measuring theirs stress level during the time spent inside. We investigated the initial proposal to understand which are the core problems that influence the experience in small airports.
Our research shown a fragmented experience at entrance hall, check-in, security, waiting area and onboarding. Secondly, there are no systemic approach to identify which issue will create a larger impact. Third, Romanian airports don't have a design department. Forth, local airports optimized their functionaliity, but deprioritized the experience.
Based on our insights, airport management decided to stop focusing on measuring the stress level and invest in a new branding strategy. Creating a unique language for all external partners became to create a coherent experience became their priority after we presented our conclusions.
The project was developed inside Poiesis Lab by Alexandra Mihai, Timea Iszak, Zu Jah and I during the hackathon organized by Make It Oradea in 2026.
LOGISTICS
2017
Logistics and planning for vehicles, goods and people
I served as a business analyst for the NATO Logistics Functional Services (LOG FS) project, which is a modernization effort transitioning from the current LOGFAS system to a new, interoperable logistics information environment. LOG FS aims to improve multinational deployment planning, movement scheduling, and sustainment, ultimately replacing legacy LOGFAS tools.
CONCEPT
PHYSICAL
2025
Designing a life story
I came up with the concept of a wedding ring and bands that I couldn't find on the shelf. Its timeless style appears as a single piece when assembled and conveys power and clarity. Alex from Contemporia designed and created the concept, which is now sold in their store.
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